CREIMA - Snippet 01 - Shaped CDs

SNIPPET INDEX

Snippet 01 And now for something completely different . . . Keen followers of the music scene will have spotted the 'shaped CD', now appearing in varying guises with the newest releases. Business to Business Direct has spotted the marketing potential in this medium and made a move fast with a revolutionary promotional idea.
Managing Director Iain Lovatt believes these innovative promotional itema will capture the imagination of the business world and predicts a strong demand. "It's a custom-made product that promotes a business with style - any style! serious, arty, humorous, zany -it can be virtually any design you want and the capacity of the CDs will easily contain the most elaborate presentation." Sister company Business Market Analysis is leading the way with it's press pact CD in the shape of a map of the UK, an apt image for a company that pinpoints prime prospects wherever they may be. Iain Lovatt continues: "There are no limits to what you can promote with this exciting new idea. "As the CD shapes can be made unique to any business, it is possible to ensure for example that all copies of a licensed software program are produced as pieces of a jigsaw - or a product launch presentation CD can be a made in the shape of the product itself."	In a unique deal with the promoters, the company has acquired sole rights to multimedia presentation on shaped CDs.
Source : PROSPECT - The Newsletter of The Business Group